AMIN Worldwide welcomes new member Elson China

The Advertising & Marketing Indpendent Network Extends Reach to Shanghai

Shanghai, China – Elson China joins Advertising & Marketing Independent Network (AMIN) Worldwide, an alliance of more than 50 independent marketing agencies from around the world. This new member is the second agency from China to join the network of successful firms, strengthening its APAC reach.

China has the world’s largest internet user base and is the most active social media environment. China also operates its own domestic search engines, social media, shopping platforms, loyalty programs and more, which is why it is crucial for AMIN to be continue expanding in this advanced and unique ecosystem.

“We are very excited to have Elson on board and strengthen AMIN’s footprint in China,” said AMIN Board Member and head of global recruiting, Kevin Flynn, CVR, Indiana, USA. “From the initial call with Elson China, we knew that this was a going to be a great partnership. There is an immense opportunity for Elson to further AMIN’s mission, as well as the opportunity for AMIN to help enhance Elson’s global reach.”

This newest partner member works with marketing clients to ensure branding programs unlock its value in the Chinese marketplace. They specialize in branding, corporate communication and digital marketing. Their roster of clients include Nestlé, Club Med, Philips, Delixi Electric and Lay’s. Arnaud Debane, owner and CEO of Elson China, is originally from France and has over 20 years of experience in Asia including 11 in mainland China. He has experience on both the client side and the agency side.

“After 6 years of growth, joining AMIN is a tremendous achievement and recognition for Elson China” said Arnaud Debane, CEO of Elson China. “We value the global reach and expertise within AMIN: the AMIN partnership approach will expand our client reach while retaining our capabilities to build meaningful brands in China. In addition, some of our domestic clients have been looking for a partner to help them reach international markets. AMIN now provides us access to market insights around the world.”

AMIN members remain independently owned, but collaborate seamlessly to successfully meet any challenge. From connecting with new customers, growing into global markets, building stronger brands, to giving access to local insights – and much more.

For the full list of AMIN Worldwide partners and their locations, please visit aminworldwide.com. To learn more about AMIN, please contact Janna Sundby at jsundby@aminworldwide.com.

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About AMIN
The Advertising & Marketing Independent Network (AMIN) Worldwide is an alliance of 50+ independent marketing firms across the Americas, Europe, Africa, the Middle East, Australia and now China. We increase the reach of members and clients through industry expertise, global market insight and knowledge of emerging trends. Since 1932, AMIN has been providing award-winning solutions at greater value. See how we’ve helped companies reach their potential at AMINWorldwide.com.

About Elson

Elson was established in Shanghai as an innovative marketing and communication agency helping brands to build meaningful relations with their Chinese audience. Elson provides clients with a deep understanding of Chinese markets and capacities to engage Chinese consumers with creative and impactful marketing programs. For more information, visit www.elson.cn.com.