Yousra El Garah

Business Development and Communication Director

About Yousra

Yousra El Garah, who holds an MBA in Marketing and International Communication, launched her professional career at Wordsmith Advertising/AMIN Turkey in Istanbul, rapidly rising to the position of Head of Strategy, where she was a key contributor on the Caterpillar® business and took charge of building brand presence and awareness of luxury European brands in the Middle East region before moving to Hogarth - WPP. There she was responsible for the agency’s largest account: British American Tobacco in both Turkey and the Middle East region. At the end of 2017, she has decided to move to the client side becoming head of Marketing within one of her previous Wordsmith key accounts: global hotelier Accor Group’s top luxury property in Turkey, Raffles Istanbul, where she led the branding and digital marketing team and activities on a global scale. Passionate about branding, with a relentless focus on cutting-edge marketing strategies and innovative communication concepts with an international perspective, Yousra has been invited by AMIN Worldwide to take on the Business Development & Communication Director position for the EMEA region as of January 2021.