Greg Andersen

Americas Board/CEO, Bailey Lauerman

About Greg

Greg brings more than 25 years of experience from top agencies in New York and Los Angeles, where 
he worked with brands including Google, Cadillac, Toyota, Westin Hotels, Axe and Mattel. Throughout 
his career, he has built a unique ability to help brands harness the forces in the media and technology landscape in new and unique ways to drive commercial success for brands.

Greg most recently served as both President of RAPP U.S. and Managing Director of RAPP Los Angeles, leading the U.S. to network leading growth. In 2015, RAPP Los Angeles was recognized for winning the most creative awards in its history, a reflection of Greg’s leadership in transforming the agency from a direct and CRM specialist to a creative company with deep data and technology capabilities.

Prior to joining RAPP, Greg was CEO of BBH U.S., earning 4A’s Midsize Agency of the Year five out 
of the seven years of his tenure there, as well as Webby’s Agency of the Year. Prior to his agency management roles, Greg spent his career in account management and strategic planning at agencies such as EURO RSCG, Merkley + Partners and Lowe Worldwide.

Greg is a member of the Global Board of Directors of EFFIE Worldwide, an organization based in 
New York City that champions and works to improve marketing effectiveness.

While Greg’s experience spans from coast to coast, he’s also a proud Nebraska native and is thrilled 
to bring his experience back to his home state.