While Greg made his advertising career directing strategy at top agencies on the coasts, the Nebraska native is most at home helping brands connect with customers between the coasts as CEO at Bailey Lauerman. Greg challenges the agency to dig deeper and get to the core of what drives today’s consumer decision-making habits within the “Everything In-Between” (EIB). He led the charge in developing a social influencer network for the agency that helps us connect and better understand the culture of the EIB through the lens of those who live there.
Prior to BL, he served as both President of RAPP U.S. and Managing Director of RAPP Los Angeles, leading the U.S. office to network-leading growth. In 2015, RAPP Los Angeles was recognized for winning the most creative awards in its history, a reflection of Greg’s leadership in transforming the agency from a direct and CRM specialist to a creative company with deep data and technology capabilities. Prior to joining RAPP, Greg was CEO of BBH U.S., earning 4A’s Midsize Agency of the Year five out of the seven years of his tenure there. Greg also has served on the global board of Effie worldwide for 11 years. Greg spent his early career in account management and strategic planning at EURO RSCG, Merkley + Partners, and Lowe Worldwide.