Beau Higgins

Board Member AMIN EMEA, Wordsmith Advertising

About Beau

Beau has a uniquely international perspective as a 23-year American expatriate in Turkey who is a fluent Turkish-speaker with a creative flair and passionate involvement in the MENA region. For two decades, that passion has led him and the Wordsmith team to run successful campaigns for Turkish and multinational brands across a geography ranging from Egypt to Algeria and from Saudi Arabia to Azerbaijan. Beau’s background in literature and history is reflected in a relentless focus on storytelling accelerated by technology as the driving force behind integrated communications solutions. But that serious side often takes a backseat to an amateur chef’s excitement about home-grown hot peppers and a father’s enthusiasm for flying kites beside the Bosphorus with his daughter.