Vitrina signs the TV campaign for market leader Savini Due

Vitrina signs the TV campaign for market leader Savini Due

Savini Due, the no. 1 company on the bathroom furniture market, launched its first TV campaign after 15 years of production and sales in Romania.

For Vitrina Advertising, the creative brief was very clear. A company that is the largest producer in its sector wants to become more popular in Romania. The challenge was to express the high quality of the products made in Romania and the Italian design& know-how as main attributes. The question finally was: when you have a bathroom designed in Italy, isn’t it natural to sing in Italian as well? When you feel like in Italy, doesn’t this change your shower playlist?

For Vitrina Advertising, this is the second year working with Savini Due, after winning the communication pitch in 2017, when Vitrina created and coordinated a communication campaign for outdoor, online, transit and radio, and in 2018, the new video was on TV and online.

On TV, the campaign “For a bathroom like an artwork, choose Savini Due” was broadcasted on 17 national tv stations, with a total reach of 13.7 million persons. Online, the video had over 1.5 million views (388.000 on Youtube and 1.18 million on social media) during the two-month campaign.