Vitrina Advertising introduced TransferGo to the Romanian customers
TransferGo, an online international money transfer company that operates in 40+ countries and allows its clients to send money abroad with significantly low costs, decided to enter the Romanian market last year. Starting to engage more with the Romanian market since September 2015, TransferGo chose Vitrina Advertising as their strategic partner for communication with the relevant clientele.
After extensive discussions with TransferGo, the team designed the communication strategy that helped TransferGo gain visibility and build trust on the Romanian market. The campaign was focused on national and local media, as well as OOH in main airports in Romania, with special focus on seasonal occasions.
After a successful start, the cooperation between the agency and TransferGo continues, and now Vitrina is working on the 2016 communication campaign.