UALR Catches the Spirit of Little Rock through the Heart of a Trojan

UALR Catches the Spirit of Little Rock through the Heart of a Trojan

The University of Arkansas at Little Rock is a metropolitan university in the heart of Arkansas’s capital city. Recently, Stone Ward and 360 Filmworks worked with UALR to create a television spot promoting new branding of Little Rock Athletics and the town- gown sense of pride in the university among students, alumni and the greater Little Rock community.

The spot, “Heart of a Trojan,” embraces the fact that UALR’s history and future are integrally connected to central Arkansas’s history and future, while capturing the essence of what it means to be Little Rock’s University and Little Rock’s Team.

With flash and fury, the spot is an anthem celebrating UALR and its hometown – blending the beauty and excitement of the city and university.

Check out the spot below.