Thinking Juice Wins Best Content Creation Award
The 2015 Wirehive100 Awards for outstanding creative and technical excellence were held on the November 19th. Thinking Juice was awarded Best Content Creation for their integrated digital campaign for quintessentially British heritage brand, Barbour.
The Barbour ‘Rather Handy Picnic Rug’ campaign included ideation for product development, film, social media content creation, blogger outreach and dedicated microsite design and development.
The campaign celebrated for “originality, execution excellence and tangible brand benefits” also achieved some incredible measurable results:
The Barbour microsite received 18,000 organic visits in just three weeks.
The competition itself received 5,700 competition entries.
The campaign video had over 375,000 views.
Barbour’s already healthy social media engagement rate increased by 221% with nearly250,000 engagements and a reach of over 4,000,000 impressions.
Global Digital Campaigns Manager at Barbour, Sophie Bolland, shared the inspiration behind the campaign and her experience of working with Thinking Juice:
“Being a British brand known for our relentless love of the great outdoors, we wanted to celebrate the fact that we’ll be outside enjoying the summer, come rain or shine, by creating the multi-functional Rather Handy Picnic Rug. We’re thrilled that the campaign has won and thoroughly enjoyed working with Thinking Juice on this project.”
Thinking Juice was also recognised as one of the most hard-working, creative and innovative agencies in south England, ranked 4th out of the one hundred that were shortlisted for second consecutive year.