The definition of what an agency is changing rapidly. Here is what agencies need to survive.
Focused on management and known for his work in agile, Jack Skeels shared his vision with the attendees of AMIN Lisboa conference.
Jack Skeels is a former RAND senior analyst, and currently the CEO of AgencyAgile, an agile transformation and coaching company that helps agencies, marketers, and other complex organizations have better, faster and happier work lives. His career has included leading a 105-person agency in Los Angeles (Sapient’s), as well as having executive roles in multiple startups. He is a coach to executives, a thought-leader and evangelist to the industry.
On Jack’s first slide, we quickly understood his role at AMIN Lisboa conference: “The Fixer. Skeels and his team have been quietly swooping into agencies [over 100] around the world and making them over by shifting internal culture to restore productivity.”. So, let’s get fixed with Jack!
“The definition of ‘agency’ is changing rapidly. The most likely winners will be the masters of change & adaptation”. According to him, survival requires: Having a strategy; Shifting mindset; Building new skills.
In the video below, Jack talks about the main blind spots within our industry and reveals the biggest blind spot he had to overcome to get to where he is today.