Terran, 25% surge in sales following strategic communication campaign
Terran, a top roof tile Hungary-based producer, had a 10-year presence on the Romanian market when they decided to develop the first local communication campaign, in the beginning of 2015. After a series of meetings, they chose Vitrina Advertising as their strategic local communication partner, and the work began.
Throughout last year, the agency has created and managed a communication campaign focusing on the launch of a new product on the Romanian market: Synus – a lighter and abiding tile. Based on the target audience and the insight, the campaign focused on three main channels: outdoor, radio, and online, constantly gaining visibility. As the results came at the beginning of 2016, the success of the campaign was clear: on the local market, Terran tiles registered a 25% surge in sales in 2015 compared to the year before, without any increase in production or pricing. Thus, Terran became a portfolio client, and the agency is now working on the 2016 communication campaign.