Signal Theory Recognized Nationally for Animal Health Marketing Campaigns
Signal Theory was recognized by the National Agri-Marketing Association (NAMA) at the National “Best of NAMA” Awards with two first-place wins for their campaign work with Merck Animal Health in 2020, including National Multimedia Campaign and Print Ad.
The first-place campaign, named “Cattle Friendly Vaccines” focuses on the protection of the cattle as well as productivity and highlights the few reactions from Merck Animal Health vaccines compared to other vaccines, using the slogan “Good protection is about what you don’t see”.
“Cattle Friendly Vaccines” – video is accessible here.
The firm also took home two merit finishes for “Don’t Let Them Feast”, Specialty Advertising Campaign for UltraShield and for Prairie Fresh “Good to Know” Campaign.