Planit Unleashes Award-Winning Creative Team to Disrupt the Video Landscape
Baltimore’s top ad agency taps Dan Pardue to lead in-house video production division
BALTIMORE (October 25, 2016) — Planit, Baltimore’s top integrated marketing and interactive agency, announced the launch of its in-house video production division, expanding the firms’ storytelling capabilities and allowing the agency to deliver a full spectrum of visual media assets faster, and more efficiently, than ever before.
As a rapidly expanding, independent agency driven to remain on the bleeding edge of emerging media, Planit continues making investments in order to widen the scope of services it provides to clients. In the creation of the new production department, Planit added top-of-the-line camera equipment and experienced video specialists, then housed all of it in a state-of-the-art, post-production studio known by Planit employees as the “Boiler Room,” located inside of the agency’s new corporate headquarters.
The expanded division will be led by Agency Producer and longtime New Yorker, Dan Pardue, who joined Planit in August. In his role, Pardue will oversee the agency’s production team and streamline the creative process, allowing the agency to meet the growing demand for branded content, commercial video, and digital content.
“As video continues to dominate Internet consumption, having robust video capabilities and an experienced producer in-house to lead the growing team positions Planit on the forefront of what brands need—creative, cost-effective content creation,” said Ed Callahan, Co-founder of Planit. “By continuing to add top talent and equipment to the department, we are further enabling our creative teams to develop new ideas and stories for our clients, and ourselves.”
Pardue is embracing the opportunity to lead the charge, and brings to the agency over a decade of production experience in television, film, and photography. “I’m excited to join an agency environment where creative ideas thrive and flexibility is key, allowing for small and large-scale video production,” Pardue said. “I’m looking forward to leading our core team in creating amazing assets on a daily basis, while also having the ability to scale up and develop full broadcast commercials for our clients.”
Pardue graduated from New York University’s Tisch School of the Arts with a Bachelor of Arts in Film & Television with an emphasis on creative storytelling. He has production credits on projects for a number of global brands, including Google, Red Bull, Prudential, and SC Johnson.
We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social, or the “next big thing”—if it isn’t bold, creative, and smart, we’re not doing our job. That’s why clients including Marriott International, Kleenex® Facial Cleansing, DICK’S Sporting Goods, and Royal Building Products continue to trust Planit. And that’s why we continue to receive stellar industry recognition, from the EY Entrepreneur of the Year® Award to Advertising Age’s Small Agencies of the Year and Best Places to Work to Tech Business of the Year.