Planit and Heavy Seas Set Sail with New Partnership
The agency will refresh the brewery’s brand identity to help it reach a new generation of consumers
Baltimore, MD (October 12, 2016) – Planit, Baltimore’s top communications, marketing and interactive agency, is pleased to announce a new partnership with Heavy Seas Beer, one of the most respected and acclaimed craft breweries on the East Coast. The agency plans to employ its proven strategic brand positioning process to help align Baltimore’s original craft brewer on a common goal for the future of the Heavy Seas brand. Together, Planit and Heavy Seas Beer hope to bring renewed excitement to the brewery’s entire lineup of traditional beers and strengthen the brand’s position among a new generation of craft beer drinkers.
As craft brewers continued to flood the market with double-digit growth over the past decade, the award-winning brewery made significant investments in expanding its manufacturing and distribution capabilities. Now, with annual production in the top 100 of US brewers, Heavy Seas believed it was time to take a look at the brand itself, and reached out to Planit to re-establish its position as a category killer.
“We are huge fans and enthusiastic consumers of Heavy Seas’ beer,” said Planit co-founder Ed Callahan. “We’re excited to support the region’s most esteemed craft brewery, known for sharing a brand approach similar to ours—rebellious, risk-taking and adventurous.”
Rather than completely overhaul a brand that many consumers already recognize and love, Planit will refresh Heavy Seas’ brand identity and logo to attract new customers in the seventeen states where the brewery currently distributes. “We’re excited to work with an agency that knows our story and respects where we came from,” said Hugh Sisson, founder of Heavy Seas Beer. “As we begin the next chapter in our company’s history, we look forward to continuing our tradition of brewing bold beer with swagger.”
Heavy Seas currently distributes throughout the East Coast, stretching from Maine to Florida and as far west as Indiana. For more information and a full distribution list visit: www.hsbeer.com.
We’re Planit. A strategic, digitally minded agency that leads revolutions for national and global clients. Whether that’s through digital media, non-digital media, PR, social or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Sheetz, Marriott International, Kleenex® Facial Cleansing, DICK’S Sporting Goods, and Boordy Vineyards continue to trust Planit. And that’s why we continue to receive stellar industry recognition, from the EY Entrepreneur of the Year® Award to Advertising Age’s Small Agencies of the Year and Best Places to Work.