P&G Picks Sullivan Higdon & Sink To Market Tide Dry Cleaners
Agency to handle marketing duties for expanding national brand.
Sullivan Higdon & Sink (SHS) is starting 2016 with a high-profile win, as Tide Dry Cleaners names SHS its agency of record.
The agency will take on the strategy, creative, media planning and field marketing duties for the dry-cleaning brainchild of Agile Pursuits Franchising, Inc., Procter & Gamble’s franchising arm.
Founded in 2008, Tide Dry Cleaners aspires to change dry cleaning for good, by improving upon the quality and customer-service standards traditionally offered within the industry. Stemming from the successful 70-year-old brand of laundry detergent – Tide – Tide Dry Cleaners will utilize SHS to further enhance its creative approach and customer experiences, as well as support launches of new stores as they expand.
“SHS brings the strategic firepower needed to help us grow and execute in a way that’s meaningful for our guests and franchisees,” says Dave Walker, Tide Dry Cleaners’ Director of Brand Marketing. “They bring a unique combination of experience and expertise and we’re excited to have them join our team! We are looking forward to the direction and support SHS can lend us.”
Tide Dry Cleaners joins a roster of national brands working with SHS, including AMC Theatres, Lowe’s Home Improvement, the Kansas City Chiefs and SONIC® Drive-Ins. In fact, it was a referral from SONIC that led Tide Dry Cleaners to contact SHS in the first place.
“From our initial meeting, the chemistry and shared beliefs between our collective teams was palpable,” says John January, Co-CEO of SHS. “This is a great opportunity to build and drive business for a beloved brand. Not a bad way to start 2016.”