Peter Mayer Wins Big at 2015 Adrian Awards
Out of more than 1300 submissions worldwide, Peter Mayer proudly took home 10 prestigious Adrian Awards across six different clients – including five Gold, two Silver and three Bronze awards. The client work recognized included Antoine’s Restaurant, Asheville Tourism, Audubon Nature Institute, Emerald Coast Tourism, Kennedy Space Center Visitor Complex and The National WWII Museum.
“HSMAI is the most respected hospitality and tourism organization in the world, and this is a marketing segment where we feel Peter Mayer is particularly strong,” said Agency President Mark Mayer. “To be honored with 10 Adrian Awards for six different hospitality and tourism clients in multiple advertising and PR categories is a very positive reflection of our agency’s creativity, capabilities and expertise.”
Award-winning entries included the following:
Audubon Nature Institute: Tourist Booster Campaign – The Audubon tourist campaign endeavored to capture significant attention and visitation from the more than 9.2 million annual tourist visitors to New Orleans. The campaign has successfully helped to increase visitation to Audubon facilities 3.5% year-to-date, as well as grown revenue by 10% during that same time period.
Audubon Nature Institute: Brand Spot – The spot was created to inspire locals to visit and remind them why they love the facilities of the Audubon Nature Institute, as well as to reinforce local affinity that activates broad support for the organization.
Antoine’s Restaurant Celebrates 175th Anniversary – The yearlong PR campaign generated more than 500 million impressions nationally through multiple national TV segments and print stories, a national Associated Press video package, signature online stories and impactful local features. The restaurant’s 2015 sales saw a double-digit increase and have set a new annual record.
Antoine’s Restaurant 175th Anniversary Featured in The Washington Post – The agency PR team coordinated a signature Washington Post feature that ran on the cover of the publication’s weekly “Food” section and on WashingtonPost.com with the headline “For 175 years, this is the restaurant that has epitomized New Orleans”
Kennedy Space Center Visitor Complex: Always Exploring Campaign – The campaign was created to convey to Florida tourists that KSCVC is the gateway to NASA and space exploration. It’s more than just science, it’s humankind’s drive to discover what’s beyond the next horizon – first by crossing oceans and scaling mountains. Since the launch of the campaign, the Visitor Complex has experienced a 17% increase in YOY visitation.
Asheville Tourism: Discovery, Inside and Out – The key objective of the Asheville brand campaign is to increase awareness of the brand and drive demand for overnight visitation. Our campaign is working: Occupancy, Average Daily Rate (ADR) and RevPAR (Revenue Per Available Room) are all at their highest since 2000, with YOY increases of 10%, 8% and 19%, respectively.
Antoine’s Restaurant 175th Anniversary Featured in Parade Magazine – The Antoine’s campaign had many press coverage highlights, including this feature in the top-circulating publication in the country with a readership of 33 million.
Antoine’s Restaurant 175th Anniversary Cooking Segment on ABC’s Good Morning America – As a component of Antoine’s visit to New York to present an anniversary dinner at the fabled James Beard House, Peter Mayer’s PR team coordinated two national TV cooking demos, including this five-minute segment with Lara Spencer on GMA – the top-rated national network morning program with an audience of 4.7 million.
Emerald Coast Tourism: Emerald Coasting Campaign – The key objective was to create a distinct and ownable positioning that captured the fun, vibrant culture and natural beauty of the Heart of Florida’s Emerald Coast: Destin, Fort Walton Beach and Okaloosa Island. So far, the results have been outstanding as the Emerald Coast recently ended their fiscal year with 13.04% in YOY revenue growth – a historical high for their destination. In addition, they’ve had 21 consecutive months of YOY revenue growth.
The National WWII Museum: Road to Berlin Campaign – Creative that invited visitors to “follow in the footsteps” of the generation of Americans who fought for and preserved their freedom in World War II. As a result, the Museum achieved 120% of its visitation goal and 111% of its revenue goal for the fiscal year, growing its visitation 22% and growing revenue 27% over the previous year. In addition, the in-market tourist penetration rate increased by over 20% YOY. In addition, the Museum was recently ranked the #1 Attraction in New Orleans, the #3 Museum in the U.S. and the #15 Museum in the World by TripAdvisor’s Travelers’ Choice Awards.
Platinum award winners, selected from entries seen as the most superlative Gold winners, will be announced at the 59th annual HSMAI Adrian Awards Gala in New York City in February.
For more information on the 59th Annual Adrian Awards, check out: http://www.adrianawards.com/