Panasonic and Lukoil co-branding
FMCA: Creating better UX for the loyalty program
Lukoil is one of the largest oil & gas vertically integrated companies in the world. It accounts for over 2% of crude production and circa 1% of proved hydrocarbon reserves globally. Lukoil employs over 110 thousand people who join their efforts and talents to secure the Company’s market leadership.
For a co-branding promo campaign with Panasonic, Lukoil has approached us to connect their loyalty program website with Panasonic online store. A new web
interface has to ensure conversion of registered purchases into a personalized offer for purchases in Panasonic online store.
Our UI and web specialists did a great job, so after being registered on the web interface consumer didn’t have to control each purchase at a Lukoil petrol station, they all processed automatically. Tracking of the discount accumulated and transferring to Panasonic online store was made in one click, all made to increase conversion rate.