NO LABELS

NO LABELS

COMON

Situation

Every year, the international film festival Queer Lisboa brings to light the LGBT+ film art. The artisan brewery Musa decided to support it and counter the old-fashioned and stereotyped mentality that persists in society. More than anyone else, the LGBT+ community is a victim of these attacks on their identity and freedom of choice.

Solution

To break the cycle, Comon brought together the artisan brewery Musa and Queer Lisboa to spread a beer-shaped message whose label disappeared with the swipe of a finger. A symbolic gesture against discrimination that fosters conversation about equality.

Outcome

Beyond the impact the beer had in the Festival’s public, the video was the most commented and shared in the Queer Lisbon’s Facebook page so far, with a number 10x bigger than the second most seen and 5x that all the other videos together. The campaign was also mentioned in online press, specialized publications and other communication channels.