Meyocks named as North American Agency of Record for POLY4
Meyocks will work with Anglo American and ADM on this unique new fertilizer
WEST DES MOINES, Iowa (March 24, 2021) – Meyocks has been named as UK-based Anglo American’s marketing agency of record for the launch of POLY4 fertilizer in North America. Meyocks will work with Anglo American and ADM, the exclusive North American offtake partner for POLY4, to assess the market, support channel development, establish digital channels, and build overall awareness for the unique new fertilizer.
Doug Jeske, president of Meyocks, said the launch of POLY4 is aligned perfectly with the agency’s expertise and experience.
“At Meyocks, our focus is on agriculture, food and health brands that nourish and nurture, and POLY4 represents an extraordinary opportunity for sustainable productivity,” said Jeske. “We are honored to be selected to support Anglo American’s efforts to bring POLY4 to the North American market.”
“Anglo American sees tremendous potential in our game-changing crop nutrition product POLY4 to improve productivity and soil health while reducing the carbon footprint of agriculture around the world,” said Reinaldo Bello, Head of the Americas at Anglo American’s Crop Nutrients business.
Meyocks, based in West Des Moines, Iowa, is a full-service branding and marketing agency founded in 1984 that shapes marketplace meaning for food, agriculture, health and mentor brands. For more information, visit meyocks.com.
Anglo American is a leading global mining company, and its products are the essential ingredients in almost every aspect of modern life. Its portfolio of world-class competitive operations, development projects and undeveloped resources provides many of the metals and minerals that enable a cleaner, greener, more sustainable world. With our people at the heart of its business, Anglo American uses innovative practices and the latest technologies to mine, process, move and market its products to its customers – and to discover new resources – safely and sustainably. To find out more, please visit www.angloamerican.com
Derived from a naturally occurring polyhalite mineral, POLY4 is a multi-nutrient, low-chloride fertilizer that offers season-long crop nutrition by suppling four essential nutrients – potassium, sulphur, magnesium and calcium – in one product. POLY4TM is a registered trademark of Anglo American. For more information go to www.POLY4.com.