Makheia wins the 2015 campaign for Assu 2000

Makheia wins the 2015 campaign for Assu 2000

ASSU 2000 is a general insurer founded 40 years ago in France, operating through a network of 400 points of sale and marked out by its radical and socially responsible positioning as an insurer open to absolutely everyone.

Following a competitive tender process, Makheia was awarded the design and implementation of the 2015 campaign with a solution rolled out across all points of sale, particularly including a poster campaign and sales documents.

The concept featured a catchline illustrating the insurer’s product range ─ “HERE properly insuring your health / home / car / motorcycle is child’s play” with an offbeat and fun graphical approach inspired by the design codes used for children’s toys.