Makheia wins the Grand Prix for its Fobo/Heineken France digital campaign
Every year, the Grand Prix of Communication & Entreprise recognises the sector’s best campaigns and hottest talent. The panel is made up entirely of communication professionals, and this year it chose reward Makheia and its digital agency, Megalo, with the Grand Prix. The Grand Prix is the biggest prize, awarded to the best entry across all categories, which in this case was the FoBo launch campaign.
FoBo (Forwardable Bottle) is the new returnable bottle from Heineken, available exclusively in cafes, hotels, and restaurants. The online campaign highlighted the bottle’s transient nature using a digital platform designed to be mobile-friendly and work in combination with a unique code engraved onto each FoBo. The code lets consumers leave a message that remains forever associated to their bottle. As the bottle is used and reused, its story is told by its successive drinkers, each of whom can see what the bottle’s previous users had written.
But Makheia’s night didn’t end with just one Grand Prix as Sequoia, its content agency, also won two honorary awards with Axa Technology Services (HR campaign category) and La Fédération française des Diabétiques (public interest campaign award).