Lolita Lempicka chooses Makheia – Big Youth

Lolita Lempicka chooses Makheia – Big Youth

Big Youth, the Makheia group's digital agency, has won a contract from Lolita Lempicka, following a call for tenders, to establish its new digital ecosystem.

The first phase covers the new multilingual and multi-device fragrances site which offers an immersive experience via content which gives body and substance to the enticing brand territory. The site can be found here: http://parfumslolitalempicka.com/

In addition to the overhaul of the fragrances site, Big Youth is supporting Lolita Lempicka with all of its digital communications to influencers and fans, particularly via brand activation campaigns.