Independent agencies with a global reach

Independent agencies with a global reach

This article was written by Campagne´s team

Campagne is a Rotterdam-based strategic and creative lead agency. We build strong brands that have a valuable impact. 

Rotterdam is known for its down-to-earth and ‘make it happen’ mentality, traits of our clients, and we as an agency, value it. Take, for example, the work we do for Rotterdam Topsport. This is an organization founded to position Rotterdam even more prominently as the leading sports city of the Netherlands. With City of Champions, we have developed a campaign that supports Rotterdam professional athletes on their road to the (now) 2021 Olympics in Tokyo. We connected almost 50 Olympians and Paralympians with local sponsors. As an agency, we support Paralympic athlete and two times world champion, Rogier Dorsman, with his goal of reaching the Paralympics, and with increasing the awareness of his visual disability. > Check the video!



Every agency, big or small, has its unique way of working, that spans from the design and setup of the office to (internal) processes and the software used to collaborate. We feel that, especially in this fast pacing field, we need to stay curious and be willing to adapt to new ways of working. To keep an objective and fresh approach to our agency is one of the reasons we visit at least one AMIN agency every year with our entire team. Exchanges like these give us the chance to learn from different (work) cultures. Besides, it provides us with the opportunity to invest in the relationship between AMIN-colleagues; it builds a strong bond between teams from different companies and thus makes it easier to collaborate.



We recently visited ComOn, the AMIN agency in Lisbon, Portugal. They taught us that when an organization grows, it is crucial to make sure everyone stays part of the organization, and you need to keep the team involved and heard. At ComOn, they also continue investing in the knowledge of employees with Friday Open Sessions; group sessions that don’t necessarily have to be work-related but have to bond colleagues. 

To give you another example, during our visit to Avidly, our AMIN partner in Finland, we were brought up to speed with the opportunities Hubspot gives you with inbound marketing and marketing automation. Something we immediately adapted and successfully implemented for a new client. 


When we work on global clients, Allison Transmission, for example, we try to give employees a chance to go on an exchange. John (one of our creative directors) recently visited CVR (USA), and their team visited us. These visits strengthened the bond between the agencies and improved how we have been working together. It also gave us insights on how we can improve our approach to clients and the messaging techniques to use in a team. 

By working closely together on projects and between independent agencies, we give our clients a team that is bigger than the agency itself. Our AMIN Skill Groups are a fitting example. These groups are collaborations between strategists, planners, and creatives of different AMIN-members, extensive global cooperation that uses the local knowledge of the respective agencies. The Skill Groups create an environment that encourages everyone to share work, learn from each other, and also brainstorm on how to create better and more effective work for our clients – adding and creating value for the individual, the group and the client. 

We believe that working together with other independent agencies is one of our greatest strengths. The cooperation propels us forward in our research and our thinking. We create better work by working together with different cultures. We do, however, stay the same lean independent organizations. With quick calls and short lines. AMIN, independent agencies with a global reach.