Creative Workshop Held At The International Red Cross

Creative Workshop Held At The International Red Cross

Awesome brainstorming session including strategic recommendations at the ICRC headquarters in Geneva.

Together with long-time partner Künzler Bachmann AG and the famous marketing segmentation tool “Sinus Milieus”, our B+ G team helped defining better targets, adapted messages & ICRC Brand positioning in the Swiss fundraising market.

Keeping fingers crossed that this will lead to a stronger collaboration in the future !