Creative Workshop Held At The International Red Cross
Awesome brainstorming session including strategic recommendations at the ICRC headquarters in Geneva.
Together with long-time partner Künzler Bachmann AG and the famous marketing segmentation tool “Sinus Milieus”, our B+ G team helped defining better targets, adapted messages & ICRC Brand positioning in the Swiss fundraising market.
Keeping fingers crossed that this will lead to a stronger collaboration in the future !