Giving an identity to the Interreg V-A Romania-Hungary Programme
Promoting cross-border cooperation between Romania and Hungary and enhancing optimal economic development between the two countries – this is the aim of The Interreg V-A Romania-Hungary, an European Territorial Cooperation Programme. The challenge accepted by Vitrina Advertising? To create an identity that would best illustrate all this, keeping in mind the set of guidelines and rules mandatory by EU visual standards. The team also had to grant that the same strong message should fit in three different languages: Romanian, Hungarian, and English.
The work included a brand book and adapting the key visual on different materials, from stationery and posters to billboards and stickers. With patience and perseverance, the creative team managed to deliver a full service, carefully crafted for the client.