German brand award: wrw united conceptualises the annual report for BPW Group and gets appointed award winner

German brand award: wrw united conceptualises the annual report for BPW Group and gets appointed award winner

BPW annual report 2016: Excellence in Brand Strategy, Management and Creation

Curiosity – a strong motivator in the supreme discipline: for the BPW Group with its more than 70 companies, wrw united has dared to restructure it conceptually. The motto “Curiosity” adds an emotional level to the contents and invites the reader on a journey of discovery. Curiosity as a driving force is a communicative umbrella encompassing the core business of the transport industry and the innovative force that pushed the traditional BPW brand to make the leap into the future.