GATESMAN WELCOMES TWO NEW HIRES, FORTIFIES FUTURE GROWTH AND SUCCESS
PITTSBURGH – May 3, 2018 – Gatesman, one of the fastest-growing, mid-size, privately owned marketing communications agencies, welcomes Craig Ferrence as senior vice president, creative director and Christy Kelly as vice president, group account director, together adding strong experience in the financial, insurance, consumer packaged goods and retail industries.
“Craig and Christy bring a wide range of expertise and robust passion for the business, which will be essential as we continue our strong growth,” said John Gatesman, CEO, Gatesman. “We’re thrilled to have them onboard and can’t wait to see the impact they will have on our clients’ success.”
Ferrence will play a vital role in evolving creative strategies and executions within the agency. He brings 15 years of experience to the team, previously working at several esteemed agencies in Chicago, Los Angeles, Minneapolis and Pittsburgh. Ferrence has demonstrated continued success in launching creative campaigns for big-name brands such as Coors Light, the Detroit Pistons, ESPN, KFC and Rite Aid, strengthening brand recognition and maintaining relevance.
Kelly will be responsible for driving strategy and creative thinking for the agency’s higher education clients. She will also be a critical force behind marketing and media planning for new business opportunities. Kelly has eight years of experience in both agency and corporate environments, including State Farm and most recently Discover Financial Services.
“Craig and Christy have proven themselves to be among the best in the industry, with impressive track records for delivering results,” said Shannon Baker, president, Gatesman. “I’m confident they both will continue challenging themselves and their teams to go above and beyond for our clients.”
Gatesman is one of the fastest-growing, mid-size, privately owned agencies in the U.S. With offices in Pittsburgh, Chicago, and Springfield, Mo., Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, the 4A’s, a leading trade association representing the marketing communications agency business, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.