GATESMAN WELCOMES INDUSTRY TRAILBLAZER TO LEAD EXECUTIVE MARKETING STRATEGY AND BUSINESS DEVELOPMENT
Demar Anderson Joins Management Team as VP, Director of Marketing
PITTSBURGH – January 16, 2018 – Gatesman, one of the fastest-growing, privately owned agencies in the U.S., named Demar Anderson vice president, director of marketing after another year of significant agency revenue growth and market expansion in 2017.
Anderson will be responsible for driving the development of executive-level strategy and planning, and the execution of initiatives that support and strengthen Gatesman’s marketing and business development initiatives.
“Demar is curious, driven and obsessed with researching market trends and industry data,” said John Gatesman, CEO, Gatesman. “She doesn’t stop asking questions until she finds the right answer—whether that’s a unique consumer insight, new business opportunity or powerful brand message. Her work ethic can only be described as relentless, and it’s been on display since day one.”
Anderson brings over a decade of experience having worked at some of the country’s largest marketing firms, most recently Edelman and Ketchum. She led new business initiatives and marketing programs by managing pitch and proposal development, operationalizing agency new business processes and coordinating inter-office collaboration. Anderson proved to be a trailblazer by creatively solving problems that led to significant improvements for new business and marketing processes.
Before starting her career, Anderson received her bachelor’s degree in journalism from Georgia State University, one of the leading urban research universities in the country.
Gatesman is one of the fastest-growing, mid-size, privately owned agencies in the U.S. With offices in Pittsburgh, Chicago, and Springfield, Mo., Gatesman is an independent marketing communications agency with expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, the 4A’s, a leading trade association representing the marketing communications agency business, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.