GATESMAN NAMED AGENCY-OF-RECORD FOR ROCHESTER INSTITUTE OF TECHNOLOGY
Agency Brings Deep Expertise in Education Sector to New Cross-Discipline Partnership with RIT
PITTSBURGH – Jan. 15, 2019 – Gatesman, one of the fastest-growing, privately owned marketing communications agencies in the U.S., has been selected as the agency-of-record (AOR) for the Rochester Institute of Technology (RIT), a privately endowed, coeducational New York university committed to shaping the future and improving the world through creativity and innovation.
“The RIT community is diverse and inclusive, driven by imagination, and full of active and future-focused individuals who aren’t afraid to feed their curiosity,” said Shannon Baker, president, Gatesman. “We’re excited to draw inspiration from this exceptional group and to identify marketing solutions that reflect the uniqueness of the university and its students.”
As the university’s marketing and communications partner, Gatesman has been tasked with differentiating RIT by showcasing the experiences it brings to students, and leveraging stories and unexpected brand associations in order to break through the crowded landscape of the top 100 colleges and universities. By diving in and understanding the primary targets through data analysis and psychological profiling, Gatesman has identified their wants, needs, aspirations and fears to craft a compelling campaign.
“We’re confident in our ability to capture the essence of the incredible RIT appeal, and produce relevant and forward-thinking campaigns that grab the attention and connect with the passions of the university’s target audiences and key markets,” said Julie Allard, EVP, executive creative director, Gatesman. “Together, our teams have the power to build remarkable concepts that align with RIT’s mission to leverage the power of technology, the arts and design for the greater good.”
Founded in 1829, RIT has a long history of providing exceptional individuals with a wide range of academic opportunities through an international blending of technology, the arts and design. An incubator for the exceptional, RIT maintains an open-minded, imaginative, future-focused environment for brilliant minds.
Gatesman is one of the fastest-growing, mid-size, privately owned agencies in the U.S. With offices in Pittsburgh, Chicago, and Springfield, Mo., Gatesman offers expertise in strategy/branding, advertising, public relations, social media, digital and analytics. Gatesman is a partner in AMIN Worldwide, an alliance of over 50 independent marketing agencies, and IPREX, a global communications network. Gatesman acquired Quest Fore in 2014 and Noble Communications in 2017.