From Insight with Love – Warmth and competence model guides HUMAN brand management

From Insight with Love – Warmth and competence model guides HUMAN brand management

More than 50% of customer loyalty is explained by two dimensions of the brand: ”Warmth” and ”Competence”. A research-based model will track the brands in these dimensions and guide it towards human brand management. At the end of the day, it is all about dynamic and meaningful consumer-brand relationships, not static brand attributes.

To read our Insight Director’s Samil Aledin’s blog, click here.