FLYING DUTCHMAN SPIRITS E-COMMERCE CASE STUDY
When COVID-19 hit, the Flying Dutchman Spirits distillery was forced to close its doors to the public and rethink how to fulfill their customers’ needs. They quickly launched a second website that could handle the online sales of their cocktail kits. However, as the months passed and sales dropped, they discovered their quick-fix solution was going to need a more permanent and engaging strategy to attract website visitors and improve site conversion.
When Meyocks audited the existing websites, they discovered a user-experience disconnect between the two sites and a confusing checkout process. They used their food and beverage marketing and advertising knowledge to revamp the two sites and create a seamless user experience while prioritizing conversion. They created a new page hierarchy with new page designs, recoded parts of the checkout process to alleviate confusion, redesigned product pages to comply with accessibility standards and SEO best practices, implemented a pop-up promotion connected to a redesigned email campaign, including a cart-abandonment email, and drafted a social strategy to advertise a new weekly featured cocktail kit.
Within months, Flying Dutchman Spirits saw significant improvement in key metrics:
58% increase in unique visits
12% increase in average value of order
105% increase in sales
85% increase in total orders
129% increase in new contacts added