Flighty chooses Thinking Juice as research and social partner

Flighty chooses Thinking Juice as research and social partner

Flighty, an innovative flight search and booking engine for travelers with fixed travel dates but no destination in mind, has appointed Thinking Juice to help refine its marketing strategy prior to launch later this year.

Thinking Juice pitched against a number of other agencies to win a role as the brand’s outsourced marketing department. Initial research is now underway to help Flighty define its customer, competition, market and brand. Following the research period, the project will lead with content creation and social media marketing.

James Dutton, founder of Flighty, said: “Flighty came about as an idea when I was travelling. I wanted to create something that was incredibly easy to use and solved a unnecessary problem, which I’m confident Flighty does very well. I’ve received some very positive feedback from both travel industry leaders and our first few customers. We’re excited to be working with Thinking Juice to launch. Driving awareness is our first priority.”