Smile Squad

DPR&Co launches Smile Squad for the Victorian Government

The Victorian Government’s new Smile Squad campaign raises awareness of the school dental program roll-out across Victoria and the free comprehensive dental care available to all government primary and secondary school children.

DPR&Co’s role in the development of the campaign encompassed research, name and brand identity, creative development and production for an integrated rollout across free-to-air TV, radio, and social media.