DPR&CO Acquires Monarch
Monarch Mini Fill Sand Go is set to be a hot commodity amongst DIYers. The first of its type in the market, this three-in-one product offers a solution to almost any filling job.
We all know the feeling of seeing the same crack in a wall, day after day. It’s an annoyance that won’t go away until you do something about it. DPR&Co took this insight and made it the basis for our campaign.
The objective was to create a thumb-stopping concept that would generate interest and drive our audience into Bunnings to purchase. The resulting campaign, “Give it a Crack”, gives the audience a glimpse into the relationship between a long-suffering homeowner and a (very annoying) crack in the wall. It’s a problem that can only be solved by Monarch Mini Fill Sand Go.