Corporate Social Responsibility: how to redesign your business as a force for good
Organisations are responsible for the impact of their activities on people, society and the environment. Anyone who conducts business in a socially responsible manner does so consciously and pays attention to the social, ethical and ecological consequences of their entrepreneurship.
This whitepaper is about the public’s expectations of business in a new era created by climate change, inequality problems, COVID-19 issues and the recent focus on racial equity. Brands should rethink the development of products, business models and communication to meet the expectations of its customers, employees, shareholders and the society.
With big brands like Nike, Patagonia, Tony Chocolonely showing the way, many companies big and small start to realize they want to be part of this movement as well and they want to integrate CSR thinking, Purpose thinking, Shared Value thinking in the core of their strategy. Businesses are expected to be a part of the solution society needs.