Bailey Lauerman launches new campaign for CommunityAmerica
Campaign reinforces belief that wealth is more than an account balance
During a time when consumers continue to have diminished trust in financial institutions and face an uncertain future for the economy, a Kansas City-based financial institution is using their marketing spend to remind consumers that being wealthy has more to do with how you live your life and less to do with how much money is in your account.
Bailey Lauerman worked with CommunityAmerica, one of the largest credit unions in the country, to develop a campaign that would remind consumers that there is a financial institution that is focused on the total well-being of its members, not just its profitability.
The campaign features real CommunityAmerica members’ responses to what “wealth” means. They’re then shown pictures of important and influential people and moments in their lives, with the hope that their definition of “wealth” is, in fact, a whole lot more. And, they get a surprise demonstration of that, courtesy of CommunityAmerica.