An American, an Australian and a South African walk into a bar…

For AMIN’s global strategy meeting in San Diego, this also included a Londoner and a Belgian. But the punchline is, its not a joke!

This was just one of many moments that captured what AMIN is all about – different perspectives, shared purpose, and the kind of connection you can’t manufacture. All of these global backgrounds and perspectives culminate to embody what we have come to know as AMIN’s powerful and boundless value.

In February of this year, over two days, your Global Board came together – leaders from across regions, agencies, and backgrounds to shape what’s NEXT for our network. We worked togther to determine what is to become AMIN for the next generation of independent agencies and their teams.

The experience was marked by meaningful, focused, and inspired conversations to push forward the work on the table.

Big, important discussions were had; How we continue to evolve, How we sharpen the value we deliver to you as members, and How we ensure AMIN stays relevant, progressive, and genuinely useful in a fast-changing landscape.

All of our many perspectives brought together with one sole mission, to answer the question; how do we better serve our members?

It wasn’t just about the sessions, but the relationships, the conversations, and the shared understanding that comes from time spent together.

Some of the most valuable moments didn’t happen in the boardroom. They happened on early morning walks overlooking the ocean, over dinners, and in the in-between conversations where real perspectives are shared.

That’s where we listened to what’s happening across markets, what our clients are asking of us, and what our AMIN members need from us as leaders right now.

What should give you confidence is this: there is real momentum behind the scenes.

The board is aligned, energized, and focused on building a network that continues to grow in relevance, strengthens connections across regions, and creates more meaningful value for every member.

We are hard at work and you’ll start to see more of this come to life in the months ahead.

For now, know that the ambition is high, the intent is clear, and the work is well underway.

Your Global Board Allies,

Natalie, Ali, Andy, Phil, Nate, Misty, Kelly, Hans, Robert, and Brendan