AGFC Has Your License to Fun This Summer

AGFC Has Your License to Fun This Summer

The Natural State is known for many things – Razorback football, breathtaking scenery and an abundance of outdoor activities, such as hunting and fishing.  This spring, Arkansas Game and Fish Commission wanted to remind us why we fish and what it means to purchase a yearly fishing license. Whether it be for family bonding time, peace and serenity or to catch some crappie for a good old fashioned fish fry, purchasing your fishing license is “Purchasing Your License to Fun.”

Stone Ward partnered with Arkansas Game and Fish to create a statewide campaign promoting the purchase of fishing licenses using :30 second TV spots as well as Facebook and YouTube video ads. The License to Fish campaign aimed to remind people just how great it can be to grab a fishing pole and head to the nearest fishing hole.

So far, the Facebook campaign has garnered over 937,000 impressions and 5,253 link clicks in just 3 weeks. On YouTube, more than 150,000 people have viewed the ad with 32.38% watching the videos from beginning to end.

License to Fun

This rainy day has us wishing for better fishing weather. In the meantime we'll live vicariously through this recent spot we got the chance to create with the Arkansas Game and Fish Commission and Stone Ward Advertising. #360filmworks

تم نشره بواسطة ‏‎360 Filmworks‎‏ في 3 مايو، 2017