Agencies must focus on long-term strategy
The social landscape is forever changing and the roles of agencies are constantly evolving too. It’s no secret that digital marketing agencies have to adapt to new technologies as they emerge and respond to brands’ shifting needs to stretch project budgets further and further.
In 2016, professional marketers recognise the value that digital social channels offer, but most fear that the investment needed to truly maximise effectiveness is too much.
As a result, some brands’ are taking their social activity out of the hands of their digital agencies and creating their own social media teams in-house.
However, for agencies, this doesn’t need to mean the end of the ‘social’ relationship with their clients.
To read our Business Communication Manager’s article in The Drum Magazine, click here.