Acova is ready to go, with a poster campaign by Makheia
“It’s time to leave the warmth of this radiator: your train is here”
Acova, the French luxury radiator brand, warmed up train stations this October half-term. Makheia designed 4x3m posters showcasing the brand’s radiators, with a quirky slogan telling travellers that they would have to give up the warmth of the radiator or miss their train.
The aim: to highlight the radiator’s features (design, colour, and comfort).
The campaign was rolled out across 12 train stations in Paris and around France, running for one week.