Following last year’s attendance shattering success of the Greatness Within challenge and campaign, [solidcore], a national fitness studio brand, decided to anniversary the initiative. Last year, we asked fitness enthusiasts and members alike to join [solidcore] in unlocking their individual Greatness Within and offered the opportunity to win a $15,000 cash prize. Since our members had unlocked their Greatness last year, in 2023, we asked them to now unleash their greatness for the anniversary of [solidcore]’s Greatness Within challenge and another chance to win a $15,000 cash prize. The campaign consisted of paid and organic social media as well as email communications to [solidcore]’s membership. We even invited last year’s winner to the video shoot for the campaign and featured her on [solidcore]’s Instagram to share how the last year’s prize changed her life. The video inspires others to unleash their Greatness Within. Yet again, the campaign drove record breaking attendance and new memberships for the pilates-focused fitness studio brand, unleashing greatness across all of their studios nationwide.