Short RFI is designed to make it easy to ask straightforward questions that it doesn't take a lot of time to answer. For example: "Does your agency have big box furniture experience?" or "Who is or has worked with Mars Petfood?". If you need more comprehensive information, please use the full RFI option.

A short summary of the project.

Approximation of available budget.

Who are the targets of the project? Countries/markets? Socio-economic profile? Revenues? Education level? Gender? Age? Behavioral information? Consumer insights?

What's the goal of the project?

What is the positioning of the product/service this project/activity is about? - USP? Key Brand Benefits? Promise? Brand Essence or DNA? At least a Slogan or baseline…

Media to be considered for this project: TV? Radio? Outdoor? Press? Online? Direct and response marketing?

List the below the line and other non-media activities to be considered for this project: POS? Event? Street marketing? Sales promotion? Packaging?

What are the key performance indicators for this project? Increase in awareness? Increase in sales? GRPs? NBR of Contacts?

Please indicate any additional and useful knowledge or information you may have for this project.

Please add any comment or additional information here.

Command (Mac) / control (PC) click to select multiple agencies.