Briefing Tool

This very simple briefing method summarizes all key strategic elements needed to work on a communications action (RFP) or to feedback relevant information (RFI). Thanks for filling it in. You can dispatch it to one or more AMIN Member agency: you choose!

This is an:**

RFP
RFI
Short RFI

This work is:**

Paid
Speculative

ISSUING AGENCY INFORMATION

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PROJECT INFORMATION

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Short RFI*

Short RFI is designed to make it easy to ask straightforward questions that it doesn't take a lot of time to answer. For example: "Does your agency have big box furniture experience?" or "Who is or has worked with Mars Petfood?". If you need more comprehensive information, please use the full RFI option.

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Project Description**

A short summary of the project.

Project Deliverables:**

Original creative
Adaptation
Pitch presentation
Strategy
Other

Deadline to Respond**

Deadline: Confirmation of Interest**

Deadline: Submission of Deliverables**

Project Go-live Dates**

Budget**

Approximation of available budget.

BRIEF INFORMATION

Target Audience(s)**

Who are the targets of the project? Countries/markets? Socio-economic profile? Revenues? Education level? Gender? Age? Behavioral information? Consumer insights?

Objectives**

What's the goal of the project?

Positioning**

What is the positioning of the product/service this project/activity is about? - USP? Key Brand Benefits? Promise? Brand Essence or DNA? At least a Slogan or baseline…

Media**

Media to be considered for this project: TV? Radio? Outdoor? Press? Online? Direct and response marketing?

Action**

List the BTL and other non-media activities to be considered for this project: POS? Event? Street marketing? Sales promotions? Packaging?

Results / Measuring Tools**

What are the key performance indicators for this project? Increase in awareness? Increase in sales? GRPs? NBR of Contacts?

Knowledge**

Please indicate any additional and useful knowledge or information you may have for this project.

AGENCY BRIEFING TOOL

An internal communication structure to maximize efficiency of sending and receiving RFPs and RFIs.

AGENCY BRIEFING TOOL

ISSUING AGENCY INFORMATION

PROJECT INFORMATION

BRIEF INFORMATION

RECEIVING AGENCIES

Australia - DPR&Co
Belgium - Mosquito
China - Shanghai - Elson China
Denmark - Public
Finland - Zeeland Family
France - Makheia Group
Germany - WRW United Advertising
Hungary - Insomnia
India - OnAds Communications
Italy - Milk Advertising
Nigeria - Ink Business Design
Poland - F11
Portugal - ComOn
Romania - Vitrina Advertising
Russia - Freshmind Communications
South Africa - Stratitude
Switzerland - B+G Partners
The Netherlands - Campagne
Turkey - Wordsmith Advertising
United Kingdom - Thinking Juice
USA - Arkansas - Stone Ward
USA - Califonia - Amusement Park
USA - California - H&L Partners
USA - Florida - Dalton Agency
USA - Florida - Marca Miami
USA - Illinois - Simantel
USA - Indiana - CVR
USA - Iowa - Meyocks
USA - Kentucky - Doe Anderson
USA - Louisiana - Peter Mayer
USA - Maryland - Planit
USA - Michigan - DP+
USA - Minnesota - Kruskopf & Co
USA - Kansas - Sullivan Higdon & Sink
USA - Missouri - True Media
USA - Nebraska - Bailey Lauerman
USA - New York - Crowley Webb
USA - North Carolina - Trone Brand Energy
USA - Oregon - Sasquatch
USA - Pennsylvania - Gatesman
USA - South Carolina - Cargo
USA - Texas - Slingshot
USA - Utah - Richter7
USA - Virginia - White64
USA - Washington - The Garrigan Lyman Group
USA - Wisconsin - Hoffman York