The Firefly Effect™

Fairmont Venue Flyers

Fairmont Venue Branding

Decathlon First Price Campaign

MEET JULIE MOM, SUPERFAN, MIKE TROUT ENTHUSIAST!

How do you reach an audience that has been long ignored? For far too long sports fans have been given a particular look, generally male and definitely not moms. Well … the sports fandom isn’t a solely male-dominated domain, and we thought it was time to highlight all the lady fans out there. The ones that never miss a game, can quote stats in seconds, and love their family JUST slightly more than their teams … which is A LOT. Enter Julie, committed mom, unstoppable Angels superfan, and Mike Trout enthusiast! Our new campaign thrusts viewers into her infectious, enthusiastic world ­– full of family, fun, and of course Angels Baseball. Through Julie, we’re inviting a brand new audience of women to come to the park and enjoy not just what happens between the lines, but beyond them. The helmet nachos, the family photos, the crazy superstitions, the Rally Monkey, the showing off of the bedazzled custom-made bag that took 4 hours to make but was worth it because it’s the envy of Angels fans everywhere! Because after all the experience of going to a baseball game is so much more than the action of the field, it’s the sights, the sounds, the food, the tradition, and ultimately it’s the building of memories and connecting with family, friends and America’s Pastime.

HILMOR :: RETOOL & CONQUER

Newell Rubbermaid's new line of hilmor tools. hilmor (no, the h isn't capitalized) spent more than 7 years field testing new and improved versions of important HVAC/R industry tools with master tradesmen across the country.

MERIAL :: WINNING CAMPAIGN

ULCERGARD® (omeprazole) created the equine stomach ulcer prevention category.

BLUE RHINO :: ANTHEM VIDEO

How do you showcase 16 Blue Rhino products, introduce new brand positioning and leave the audience begging for more?

YETI FROZEN CUSTARD :: ANTHEM VIDEO

The rugged landscape of the freezer aisle can be an intimidating place to launch a new brand. SHS was up to the task using their in-house animation team to tell the unique story of a frozen dessert that was scary good.

CAL-ANN FARMS :: PESTO PACKAGING

Growing the world’s freshest basil means constantly trimming the leaves to keep plants at their healthiest. But what do you do with all the leftover basil? Well, if you’re Cal-Ann Farms, you crush it. Just like we did for the packaging of their brand new Fresh Pesto.

KANSAS CITY CHIEFS :: THIS IS CHIEFS KINGDOM OUTDOOR

For more than 50 years, Kansas City has been home to one of the most historical franchises in the NFL – the Kansas City Chiefs. A franchise built on a fiercely loyal fan base that stretches far beyond the borders of a few states.

BURNS & MCDONNELL :: REBRAND

Burns & McDonnell, a 117-year-old engineering firm, came to SHS with an assignment: “help us rebrand to reflect our exponential growth, wide scope of services and consultative relationships with clients, particularly as we expand internationally.”

BLUE KC :: LIVE FEARLESS ENVIRONMENTAL GRAPHICS

The national Blue Cross and Blue Shield association’s Live Fearless campaign urges Blue members to live active, healthy lives.

BEECHCRAFT DEFENSE :: AT-6 WOLVERINE

Beechcraft took the aircraft that's trained virtually every U.S. military pilot and turned it into the toughest, most advanced warfighter in the category.

DOUGHNUT LOUNGE :: BRANDING

Doughnut Lounge pairs the world's best baked goods with beer and signature cocktails. They also offer rich doughnut entrees you can eat with a fork and knife. It's a different way to doughnut. So they came to us for a unique, playful brand identity.

PRATT & WHITNEY :: LIFETIME CONTRIBUTION

Pratt & Whitney, the world's leading engine manufacturer, wanted to recognize aviation leaders who dream big like they do.

SONIC DRIVE-IN :: AFTER POOL HEADQUARTERS

Summer always calls for some serious pool time. And after basking in the sun all day, nothing refreshes quite like an ice cold drink from SONIC. That's why we named SONIC, the "After-Pool Headquarters."

SHATTO MILK COMPANY :: CROWN BOTTLE

To celebrate their hometown team’s appearance in the 2015 World Series, Shatto Milk Company released a limited edition bottle featuring the Kansas City Royals.

Brunswick - THE MOST VERSATILE WORK BOAT - EVER

In a sea of trade pubs awash with watered-down imagery and messaging, Brunswick's government and commercial boats group wanted to make a serious splash with a rebrand.

IT'S A WIENERSCHNITZEL PASTRAMI PARTY!

DAME DOLLA launches a movement "Bigger than Us"

Amusement Park and JBL are Teaching the World to Listen in Color

When Two Superstars, Steph Curry and Dame D.O.L.L.A. say it’s BIGGER THAN US!

WHO NEEDS MARIJUANA WHEN YOU'VE GOT THE LACF?

The LA County Fair is a mind-altering, euphoria-inducing, mouthwatering tour-de-force that sweeps into town to take fairgoers on an incredible trip.