Through the lenses of culture, the social sciences and data science, we understand how people think, behave and make decisions more completely.
Sometimes it’s conscious. More often it’s unconscious. Either way, it’s called signaling. And it’s the most ancient and instinctive kind of communication. While human signaling is subtle and complex, it remains a powerful indicator of intent, identity and engagement. An “Agency of the Year” for both Ad Age and the Business Marketing Association, Signal Theory (formerly Sullivan Higdon & Sink) reads and interprets those signals to build trust and create resonance between brands and people. Our proprietary Resonance Branding process delivers unique insights we use to build trust and success.