The Rösti mascot comes to life
To engage Japanese customers, we designed the character Rösti-kun. This playful spud keeps busy online and offline, reminding customers why they love the product: it’s a hearty, delicious, and healthy meal.
Rösti-kun welcomes visitors through prominent placement on the Rösti website and also makes appearances in social media. In recipe videos, magazine advertisement, in-store events, sales presentations, and at trade shows, he plays an integral part in promoting the product.