Queer Festival x Musa

Challenge

Queer Lisboa International Festival brings to light LGBT+ film art. Musa, the main artisanal brewery in Lisbon, wanted to support them

Solution

We created the official beer of the Festival. This beer is unique: its label disappears by wiping it with just a finger.

No Labels - Queer Festival x Musa

Impact

Most watched, most commented and most shared Queer Lisboa’s Facebook post to this date.
No Labels beer was mentioned in the press by more than one renowned publications.