The MORI LIVING Smiles Annual Residents Benefits Program brings exclusive promotions, deals, and services to MORI LIVING residents, in both Japanese and English.
MORI LIVING asked Custom Media in 2010 to advise on and create an annual residents-only benefits program to improve its customer experience. We consulted with the client, suggested ideas, and launched Smiles, a bilingual benefit book, which offers residents exclusive shopping deals and discounted services. It also helps Mori Building’s commercial tenants promote their businesses.
Custom Media delivered the launch issue on a tight schedule, exceeding client expectations, and has since produced this product annually.