McNeilus Thanks #WasteWarriors

Challenge

When COVID-19 hit, we saw the dedication of everyday heroes like sanitation workers and how they are often under appreciated.


Solution

With McNeilus, one of the largest manufacturers of refuse vehicles, we created a social/paid media campaign to show our appreciation.

"Thank You" social media video

"6 A.M." social media video

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Thank you gifts for sanitation workers

Impact