Difference Makers Campaign II

Challenge

Lenovo needed to evolve Difference Makers from an SMB-focused campaign, to an emotive, storytelling-based multi-segment B2B campaign.


Solution

Interview, photograph, and share the stories of how Lenovo helped twelve real-life Small Business Owners, CIOs, and IT decision makers.

Lenovo Difference Makers Web
Lenovo Difference Makers Display
Lenovo Difference Makers DOOH

US