Lenovo was treating all SMBs the same, using targeting, messaging, and delivery methods that were grouping all SMBs into one segment
Segment, target, and message SMBs by size, mindsets, and behaviors through a national campaign.
Helped Lenovo achieve 36% growth in YOY of sales, while gaining traction as the fastest growing SMB market share amongst all North American PC brands. "Cargo has been critical to us at Lenovo in evolving how we talk to and market to SMBs. Their unique combination of SMB expertise and creative problem-solving talent has helped deliver record results for us. We value and enjoy both strategic thinking and the day-to-day work in what is truly a team-like partnership."
-Jennifer Downes, Executive Director, NA Marketing, Lenovo